By : Post Courier
Understanding the potential market size of niche markets gives a clear pathway to planning how the tourism industry needs to develop its services, infrastructure, itineraries and marketing campaigns to attract new tourists says Jerry Agus, CEO of Tourism Promotion Authority.
“PNG offers a host of products and attractions that can meet the needs of these high-spending niche market travelers,” he added.
With international arrivals in PNG growing by an average of 13% since 2002, the International Visitor Survey shows that tourists have contributed $105 million to the economy in the first half of 2017. Given the numbers, targeting a niche market can prove to be timely for PNG’s tourism sector.
This is according to a report set to be launched in November. The data will be used to help PNG develop its tourism industry.
IFC’s tourism project in Papua New Guinea is focused on supporting the development of tourism businesses, improving tourism-related conditions, and helping to attract investment in the tourism sector.